Tradeshows are a great way to make new connections, catch up with old clients, and promote brand awareness. However, it is easy to get lost in the sea of booths, especially at larger tradeshows. At W.S. Emerson, we have been both tradeshow exhibitors and attendees, and we’ve learned a thing or two about standing out from the crowd. Read on for the key elements that we’ve found to be the most important when it comes to standing out at a tradeshow.
Your display is what is going to draw customers in. There are many options to choose from based on the size and scope of your booth. You can get really over the top with light-up displays, or keep it classic with a retractor. Keep in mind that the more eye catching the display, the more likely that potential customers will stop to take a closer look.
Ensure your brand takes center stage by featuring your logo prominently on a table throw. This not only establishes a professional look but also ensures that attendees easily recognize and remember your company. If you’re looking for a more cost-effective solution without compromising impact, consider the versatility of a table runner. This budget-friendly alternative allows you to maintain a polished appearance by draping it over a standard tablecloth. Either option will ensure that your brand is front and center.
Giveaways with your logo on them are a great way for tradeshow attendees to remember that they spoke with you. The trick is to give away items that your potential customers will actually use. Base your giveaways on the industry or demographic that will be at the tradeshow. For example, a luggage tag may be a great option for a travel tradeshow, but if you’re exhibiting at a construction tradeshow, a mini tape measure may be a better fit. The options for products are almost endless, but choosing something that your customers will actually keep is the important part!
Raffles are a fun way to engage tradeshow attendees and get their contact information (with their consent of course!). It’s important to choose something that draws potential customers to your booth and is enticing enough for them to take the time to enter the raffle. Well known retail brands are a great option, and many can be decorated with your logo for further brand awareness. A few ideas include a JBL speaker, a Cuisinart Stand Mixer, or a Pelican Cooler, but again choose what is best for the client base attending!
One of the most important things to have at a tradeshow is apparel with your logo on it. Logo apparel will help you stand out from the other attendees and increase brand awareness, even when you’re not at your booth. This is a great time to have fun with your logo, and try something new that will stand out above the crowd. We are happy to offer suggestions for new and unique decoration methods, that will turn your apparel into a walking billboard.
Now that you know the top tradeshow essentials, all that’s left is to find the best option for your brand! Reach out today, and we’ll help you curate the best products for your tradeshow booth.