Our New Look!
We’ve been in business for over a century. In that time, it’s been our passion and our purpose to elevate people, companies, and organizations to the next level with high quality custom products and merchandising. It’s about time we gave the same attention to our own brand! Introducing our whole new logo:
But why change it? What does this new design mean? Let’s break it down…
W. S. Emerson has always prioritized our customers’ experience, and this logo demonstrates that. Its primary element is a box that has been partially opened. The box serves to reflect the anticipation and excitement that our clients and partners feel when they first open a delivery from W. S. Emerson.
We also chose to intentionally show our logo partially opened as a nod to the variety of products we work on and the processes and techniques that we have at our fingertips. There simply isn’t a single logo that could reflect the diversity of work we do, and so this logo allows us to hint at a world of potential that lives inside of a W. S. Emerson box.
Our previous branding only used two colors – blue and green. And while that might have been a pragmatic choice for a 100-year-old company, it was important to us that our new branding reflected our own nuanced appreciation for color. So, we combined our blue and green to create a range of hues that are as welcoming and upbeat as our team. The colors also represent the beautiful landscape of our home state of Maine, with sky and ocean tones lending themselves to a natural, earthy aesthetic that calls reference to our sustainable production practices.
One thing that hasn’t changed is our name. While we appreciate that many of our customers simply call us “Emerson” or “WSE”, we’re proud that our company has been in business as W. S. Emerson for over 100 years, and we’re confident that this new branding will help us continue to do quality work for our customers for the next hundred years.
So, that’s what we’ve been working on lately! We’re excited to start using these new design assets and get to work on more new projects with a refreshed look. To learn more about our customization capabilities, get in touch with our team; and while you’re at it, we’d love to hear your thoughts on the new logo. Keep an eye out for the new W. S. Emerson brand out in the world!