Fall is one of the busiest event seasons of the year. From community fundraisers and harvest festivals to customer appreciation events, trunk-or-treats, and charity tournaments, organizations have countless opportunities to bring people together. But with so many events happening each weekend, simply hosting an event isn't enough. The events people...

When most people think about branded merchandise, they picture the finished product—a company logo on a polo shirt, custom giveaways at an event, or branded jackets for employees. While the products themselves are important, the real value often comes from the expertise, support, and strategy behind them. A successful branded...

Looking for summer merch ideas? We asked our team to share their favorite products and go-to summer merch ideas—items they actually use, recommend, and come back to year after year. From lightweight apparel to drinkware, bags, and a few fun extras, these are the items that make summer a little...

Premier Group Network Annual Meeting | Scottsdale, Arizona When done thoughtfully, event merch can be so much more than a giveaway. It can help set the tone, tell a story, and create a sense of connection before attendees ever walk through the door. That was the goal for Premier Group...

This year, the United States celebrates a remarkable milestone: 250 years since its founding. Moments like this invite reflection, conversation, and community. They give us an opportunity to look back on where we started, recognize how far we’ve come, and think about what the next chapter might hold. At W.S....

Spring isn’t just for cleaning house—it’s also the perfect time to clean up your branding. As teams gear up for trade shows, community events, and seasonal campaigns, choosing eco‑friendly merch is one of the most visible ways to demonstrate your company’s values. With Earth Day on April 22nd, March is...

Employee engagement isn’t built in one big moment—it’s shaped by small, consistent signals that show people they’re valued, supported, and part of something bigger. One often-overlooked tool in that journey? Branded merchandise. When used thoughtfully, branded merch can support employees from their very first day through key milestones, recognition moments,...

Event merchandise has come a long way from stress balls and logo pens. Today’s event attendees expect more than a free giveaway—they’re looking for experiences that feel personal, engaging, and worth remembering. That’s where interactive event merch comes in. By transforming merch into an experience, brands can boost engagement, increase...

The branded merch landscape continues to shift quickly, driven by new technology, changing consumer priorities, and brands looking for more meaningful ways to engage their audiences. As we look toward 2026, it’s clear that the future of merchandise is about thoughtful design, sustainability, and elevated experiences. At WS Emerson, we...